Futures Training Center
I re-built and executed their complete digital growth system — social media strategy, media capture, targeted Meta advertising, & Wix website design.
My goal was to transform their digital presence from an underperforming channel into a high-performance lead engine that consistently drives measurable growth.
See the website I rebuilt.
A Complete System for
Consistent Growth
STRATEGIC SOCIAL MEDIA
Organic content that attracts the right audience & drives consistent website traffic.
PAID ADVERTISING
Targeted ads on Meta that reach high-intent customers and accelerate lead flow.
LEAD GENERATION
Clear tracking & reporting so you know exactly which efforts are generating real results.
CONVERTING WEBSITE
Well designed & optimized Wix websites to turn visitors into bookings & inquiries.
Seth Hernandez | 6th overall Pittsburgh Pirates, 2025
Documented Seth Hernandez, a 1st-round MLB Draft pick, training at the Futures Academy and captured a testimonial about his experience in the program. This material is being used to promote the Academy to prospective athletes by featuring the journey of a top prospect who trained at Futures before being selected in the 1st round of the MLB Draft.
Professional Photography
Social Media Management
FTRS Corona
FTRS Long Beach
I Helped Launch a Second Location — And Social Media Did the Heavy Lifting
When Futures Training Center opened its Long Beach location, they needed a system that could generate awareness and qualified leads quickly in a new market.
Percentage of Leads from Social:
Summer Camp:
42.1%
Academy:
41.8%
Memberships:
31.7%
Teaser
Announcement
Created a launch video for the partnership between Futures and the Long Beach Coast Baseball team.
The video not only introduced the collaboration across digital platforms but also plays on the Jumbotron during all home games, extending Futures’ local marketing reach directly to youth baseball athletes and families.
Futures x Long Beach Coast
Performance & Analytics
Social Link Clicks → Website Visits → Form Submissions
Link Clicks from Instagram and Facebook are one of the strongest leading indicators of lead generation performance. Every click represents a family actively choosing to learn more about your programs.
By focusing on content and paid campaigns that drive these clicks, we’ve seen Instagram Link Taps grow over 650% and Facebook Link Clicks reach monthly peaks above 1,800. This increase in qualified website traffic has directly contributed to Form Submissions rising from roughly 80–120 per month to peaks exceeding 475, generating more leads across Membership, Academy, and Summer Camp programs.
Instagram Performance
Instagram has been the strongest and most consistent performing platform. Organic views increased from a 2024 monthly average of 168,700 to a 2025 monthly average of 414,700 — representing a +146% increase. This growth was driven by a combination of higher-quality content, better posting consistency, and improved audience engagement.
Interactions (likes, comments, shares, and saves) also rose substantially, and link taps to the website increased significantly. In addition, I introduced and scaled paid advertising on Instagram, which added meaningful reach and helped amplify high-performing organic content. Reach and follower growth both improved as well, with net follower gains becoming more consistent throughout 2025 and into 2026.
YouTube Performance
YouTube grew into a more meaningful channel over time. Monthly views increased from an average of roughly 5,000 in earlier periods to 12,000 – 20,000+ during stronger months in 2025. Watch time also increased substantially, often exceeding 100 hours per month during peak periods.
YouTube has become a valuable long-term asset for families researching training programs, as video content tends to have higher retention and trust-building value.
TikTok Performance
TikTok delivered some of the most impressive growth numbers. Video views and reach grew from sub-20,000 in early periods to consistently reaching 100,000 – 200,000+ views per month during peak periods in 2025. Engagement (likes, comments, and shares) increased dramatically as well, often reaching several thousand engagements per month during strong periods.
Net follower growth on TikTok was also strong, with multiple months delivering 100–500+ new followers. This platform became an important discovery channel for new families who were not previously familiar with Futures Training Centers.
Facebook Performance
Facebook showed solid improvement, particularly as paid advertising was introduced and scaled. Organic views increased from lower levels to more consistent performance throughout 2025. When paid campaigns were added, total views rose significantly, with several months exceeding 50,000 – 100,000+ combined organic and paid views.
Link clicks and website visits from Facebook also increased meaningfully once paid amplification was implemented. Follower growth remained steady, and content interactions improved as the page became more active and targeted content reached the right local audience.
META Ad Campaigns
Using AI to Scale Ad Performance
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Ad Copy Development — Generating and refining high-converting primary text, headlines, and descriptions tailored to different offers and audiences.
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Campaign Strategy & Setup — Assisting with audience targeting, ad set structure, and optimization strategies based on campaign goals.
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Performance Analysis — Quickly analyzing results, identifying top-performing ads, and providing clear recommendations on what to scale or pause.
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Reporting & Communication — Creating concise performance summaries and reports that make it easy to track ROI and share results.
By integrating AI into the campaign development process, I’m able to test more variations, make faster data-driven decisions, and maintain consistent performance across a high volume of campaigns.
Website Performance & Lead Generation Growth
Overall Website Traffic Growth
Website sessions increased dramatically. New site sessions grew from an average of roughly 545 per month in the earlier period to an average of over 1,350 per month throughout 2025 — representing more than a 2.5x increase in new visitors. Returning sessions also grew significantly, rising from an average of 271 per month to between 700 and 1,100+ in peak months. This shows not only stronger acquisition but also improved retention and engagement with the site over time.
Page Views & Engagement
Monthly page views on the site rose from the low-to-mid thousands to consistently 7,000 – 11,500+ during 2025. This increase in engagement indicates that visitors were spending more time exploring programs, schedules, and location information before submitting inquiries.
Form Submissions & Lead Volume
The most important metric — actual form submissions — saw major improvement. Total monthly form submissions increased from the 80–120 range in the early months to a 2025 average of approximately 280 submissions per month, with several months exceeding 330–475 submissions. This represents a roughly 2.5x to 3x increase in monthly lead volume compared to pre-optimization periods.
Breakdown by Program
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Membership Form: Submissions grew steadily and became more consistent month-over-month. The membership form alone was regularly generating 70–100+ qualified leads per month during peak periods in 2025.
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Academy Form: Academy inquiries increased significantly, with several months seeing 50–80+ submissions. This growth helped support expansion efforts at both the Corona and Long Beach locations.
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Summer Camp Form: When active, the summer camp form performed very strongly, with multiple months generating 150–220+ submissions. This directly supported one of their highest-revenue seasons.
Conversion Into Actual Bookings
Increased form submissions translated into real appointments and enrollments. Total monthly appointments booked through the website rose from the 30–60 range to consistently 80–120+ during strong months in 2025. This improvement shows that the combination of better traffic quality and optimized forms led to higher conversion rates, not just more submissions.
Key Website Improvements That Drove Results
I focused on several specific areas to improve performance:
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Redesigned the overall site structure and navigation for clarity
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Created dedicated, high-converting landing pages and forms for Memberships, Academy, and Summer Camps
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Improved page speed and mobile experience
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Added clearer calls-to-action and simplified the booking process
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Implemented proper tracking so we could see exactly which pages and sources were driving submissions
These changes helped turn the website from a digital brochure into a functional sales tool that works around the clock to generate leads.
AI Integration
I’ve integrated AI into my day-to-day work to significantly improve efficiency and output quality. Beyond analytics, I’ve used it extensively to draft project summaries, website copy, video descriptions, and marketing content that accurately reflects the brand.
This has allowed me to deliver more polished client communications and case study material in less time, while also giving me the space to dive deeper into the brand and how they communicate with their customers.